Merchants can view all the App details (Name, description, etc) when they click on the App in the Instamojo App store. Once they subscribe to the App, the App opens on the Instamojo platform and merchants can access all the App features.
The merchant needs to be validated by Instamojo before they can get access to all the App features in case they open the App URL directly on the developer's App/website. Once the merchant is authenticated by Instamojo and authorizes the data access, the developer can access merchant data from Instamojo on their website/App.
Detailed view of Merchant/Developer Experience